12+ Yr Old Wholesale Beauty eCommerce Business | 85% Organic Traffic

Seller Financing Available

This wholesale eCommerce business, founded in 2012, has built a strong reputation in the beauty products sector, consistently achieving year-over-year growth. Operating across major online marketplaces like Amazon, Walmart, and eBay under various store names, the company has positioned itself as a leader in sourcing high-demand beauty items with substantial profit margins. Leveraging a decade of industry expertise, the business has maintained steady revenue, particularly around holidays and promotional events, capitalizing on its well-established supply chain and strong vendor relationships.

The business was initially launched by its current owner, who brought years of experience from consulting for an S&P 500 company, with the goal of optimizing margins through strategic wholesale opportunities. Today, the business is run with minimal daily involvement from the owner, requiring only about three hours per day to oversee operations. Its dedicated team of six employees—comprising two administrative staff and four warehouse workers—ensures efficient management of day-to-day activities, including inventory control, shipping, and customer service.

With a significant portion of its traffic generated organically (around 85%), the company incurs minimal customer acquisition costs, relying largely on organic visibility and limited Amazon Ads to drive sales. The current profit margins range from 25% to 35%, depending on the sales channel, and the business consistently maintains an inventory valued between $200,000 to $300,000 to meet demand and support fast sales turnover.

Despite its success, there are numerous untapped growth opportunities for a new owner to explore. These include expanding into international markets like Europe, Asia, and Australia, increasing advertising efforts on platforms like Walmart, and introducing new product lines within the beauty sector or other complementary categories. By investing in these areas, a new owner could potentially double the business’s current scale within two to three years.

The decision to sell is driven by the owner’s family commitments, particularly the need to manage multiple medical office locations. However, they are open to providing support during the transition to ensure a seamless handover for the new owner. For buyers looking to invest in a well-established, profitable eCommerce business with scalable potential and minimal day-to-day oversight, this business presents a unique and compelling opportunity.

Key Highlights
• Established in 2012, this beauty-focused wholesale eCommerce business boasts over a decade of consistent revenue and profitability with 25-35% margins.

• Operates across Amazon, Walmart, and eBay with 85% organic traffic, minimizing customer acquisition costs while driving steady sales.

• Requires minimal owner involvement, with only about 3 hours of daily oversight, supported by a dedicated team of six employees.

• Strong supplier relationships and proven supply chain ensure consistent access to high-margin products and fast sales turnover.

• Significant growth potential lies in expanding into international markets and optimizing advertising efforts on underutilized platforms like Walmart.