Nicholas Rd
London W11 4BE

Set on a private road running between leafy Notting Hill and vibrant White City, The George Building is the newest addition to the Notting Dale campus – a thriving creative and commercial hub located in West London. Featuring simple red brickwork, ribbon windows and a pared-back internal palette of exposed concrete and metalwork – all carefully chosen to evoke the area’s rich history – this is 56,000 square feet of highly-flexible, lightfilled BREEAM ‘Excellent’ Class A space. Designed by renowned architect practice Allford Hall Monaghan Morris, the two wings of The George Building address two very individual streetscapes: the landmark home of Monsoon on Nicholas Road on one side, and the gentler swell of Freston Road’s terraced homes on the other. Lead architect Simon Allford and his award-winning practice have garnered worldwide acclaim for their ability to design buildings that seamlessly blend delight with practicality. Simon is a master at re-establishing connections in areas that have grown confused and inaccessible, and at creating productive, positive spaces that practically hum with the energy of the people who inhabit them. The George Building is no exception.